Tuesday 25 June 2013

Critical investigation prep

Media language
The diegetic sounds of the shouting and the bashing of the riots displays the dangerous atmosphere giving the audience a message of a menacing environment portraying the character roles of the youths being the villain and the police being the hero, as suggested by Vladimir Propp, 'as it denotes the action of the character'[16].

Theory's

from this, its suggesting that teenage twitter users are mindless passive audience, as suggested by the hypodermic needle[13]
The media puts forward its hegemonic views that the public passively accepts (hypodermic syringe)[29]
‘Teenage Twitter users are not the sharpest, most culturally-aware knives in the drawer-- but we are also regurgitating news that you've probably already seen’[12] from this, its suggesting that teenage twitter users are mindless passive audience, as suggested by the hypodermic needle[13]
Anything the mass media states should be accepted by the public, reflecting the Marxist perspective where the ruling class stay on top and exploit those lower (the working class). 
Also the lean back media plays a part, as the content they advertise and how they advertise can be looked at in two ways. Looking at Stuart Hall’s reception theory[10]

Ideology;

QUOTE 1; "British youths are 'the most unpleasant and violent in the world”[1]
Because of the media’s racial ideologies its created ‘power hierarchies’ to establish which race is more admirable. 

Institutions

But then that is just a case of what the audience is interested in, and media institution’s goal is to get the most power and to get power they need popularity. 

Genre

Or to convey a certain message e.g. all black people are inferior to white people or maybe just for comedy, it depends on what genre we are looking at

Representation

Overall teenagers are represented in a negative way and have been labelled as deviant but ‘the notion of ‘youth’ is seen as a fairly recent invention’[28]

Audience

One of the media’s main purposes is to provide their audience with a good story or a new story. The media puts forward its hegemonic views that the public passively accepts (hypodermic syringe)[29]
The audience is so used to it and takes it in that it seems normal to them and when they go out into reality they take on those beliefs as their own. 

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